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001			9781803821870
005			20250919145710.0
006			m o d
007			cr un|||||||||
008			221215t20222023enk ob 001 0 eng d
020			_a9781803821856
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHD45 _b.A37 2022
072		7	_aBUS041000 _2bisacsh
072		7	_aKJM _2bicssc
082	0	4	_a658.4063 _223
100	1		_aAksehirli, Zeynep, _eauthor.
245	1	0	_aBreak the wall : _bwhy and how to democratize digital in your business / _cby Zeynep Aksehirli (Northeastern University, USA), Yakov Bart (Northeastern University, USA), Kwong Chan (Northeastern University, USA), and Koen Pauwels (Northeastern University, USA).
264		1	_aBingley, U.K. : _bEmerald Publishing Limited, _c2022.
264		4	_c©2023
300			_a1 online resource (168 pages).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	0		_aAmerican Marketing Association
504			_aIncludes bibliographical references and index.
505	0		_aChapter 1. Introduction to seven big insights -- Chapter 2. Frame digital transformation -- Chapter 3. Set your goals -- Chapter 4. Analyze the gaps -- Chapter 5. Wield the sledgehammer -- Chapter 6. Design the open-floor plan -- Chapter 7. Implement to avoid pitfalls -- Chapter 8. Learn from the experiences of others.
520			_aBreak the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital transformation. Parts of an organisation that touch the outside world will often be first to sense a need. Their adaptive changes can then cascade up, and as this is implemented more widely the organization builds value and resilience. The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series.
588	0		_aPrint version record.
650		0	_aBusiness enterprises _xTechnological innovations.
650		0	_aMarketing _xTechnological innovations.
650		7	_aBusiness & Economics _xManagement. _2bisacsh
650		7	_aManagement & management techniques. _2bicssc
700	1		_aBart, Yakov, _eauthor.
700	1		_aChan, Kwong, _eauthor.
700	1		_aPauwels, Koen, _eauthor.
776	0	8	_iPrint version _z9781803821887
776	0	8	_iEPUB version _z9781803821870
856	4	0	_uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=https://doi.org/10.1108/9781803821856
907			_a.b17012740 _b2023-12-01 _c2023-11-28
942			_n0
998			_ae0001 _b2023-11-28 _cm _dz _feng _genk _y0 _z.b17012740
999			_c668018 _d668018