| 000 | 01332nam a2200337 i 4500 | ||
|---|---|---|---|
| 008 | 200219s2022 sz a b 001 0 eng d | ||
| 020 |
_a9783030764159 _qpaperback _cRM177.00 (PTSL) |
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| 040 |
_aUKM _erda |
||
| 090 |
_aHF5415.123 _b.K538 2022 |
||
| 100 | 1 |
_aKitchen, Philip J., _eauthor. |
|
| 245 | 1 | 0 |
_aIntegrated marketing communications : _ba global brand-driven approach / _cPhilip J. Kitchen, Marwa E. Tourky. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aCham : _bPalgrave Macmillan, _c2022. |
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| 264 | 4 | _c©2022. | |
| 300 |
_ax, 374 pages : _billustrations ; _c 23 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: London: Routledge, 2004. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBuku bacaan asas fakulti | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aTourky, Marwa E., _eeauthor. |
|
| 907 |
_a.b17005620 _b2023-12-04 _c2023-10-04 |
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| 942 |
_c01 _n0 _kHF5415.123 .K538 2022 |
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| 949 | _o101029874 | ||
| 990 | _aamr/nis | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2023-10-06 _cm _da _feng _gsz _y0 _z.b17005620 |
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| 999 |
_c667330 _d667330 |
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