| 000 | 01455nam a2200337 i 4500 | ||
|---|---|---|---|
| 008 | 230928s2022 my o001 0 eng d | ||
| 020 |
_a9789672454854 _qpaperback _cRM46.00 (PTSL) |
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| 040 |
_aUKM _erda |
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| 090 |
_aHF5415.32 _b.V335 |
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| 245 | 0 | 0 |
_aValue chain marketing : _bstrategy for consumer value creation / _cEditors: Norfaridatul Akmaliah Othman, Doni Purnama Alamsyah, Siti Hajar Mohamad. |
| 264 | 1 |
_aMelaka : _bPenerbit UTeM Press, _c2022. |
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| 264 | 4 | _c©2022. | |
| 300 |
_axx, 233 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aConsumers _xAttitudes. |
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| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aConsumption (Economics). | |
| 700 | 0 |
_aNorfaridatul Akmaliah Othman, _eeditor. |
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| 700 | 0 |
_aDoni Purnama Alamsyah, _eeditor. |
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| 700 | 0 |
_aSiti Hajar Mohamad, _eeditor. |
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| 907 |
_a.b17004214 _b2023-11-27 _c2023-09-28 |
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| 942 |
_c01 _n0 _kHF5415.32 .V335 |
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| 949 | _o101027072 | ||
| 990 | _aaz/nz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2023-11-17 _cm _da _feng _gmy _y0 _z.b17004214 |
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| 999 |
_c667203 _d667203 |
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