000			03075nam a2200445 i 4500
008			230728s2022 my o001 0 eng d
020			_a9789835218620 _qpaperback _cRM50.00 (PTSL)
040			_aUKM _erda
090			_aHF5415.1265 _b.L534
245	0	0	_aLifestyle marketing in digital age / _cEdited by Batiah Mahadi, Norhayati Zakuan.
264		1	_aJohor Bahru : _bPenerbit UTM, _c2022.
264		4	_c©2022.
300			_aviii, 149 pages ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references : page 143-145 and index.
650		0	_aInternet marketing.
650		0	_aElectronic commerce.
650		0	_aMarketing _xTechnological innovations.
700	0		_aBatiah Mahadi, _eeditor.
700	0		_aNorhayati Zakuan, _eeditor.
907			_a.b16994279 _b2023-09-04 _c2023-07-28
942			_kHF5415.1265 .L534 _c01 _n0
998			_at _b2023-08-23 _cm _da _feng _gmy
970	1	2	_lChapter 1 : _tConcept of lifestyle marketing in digital age by Batiah Mahadi and Norhayati Zakuan _p1
970	1	2	_lChapter 2 : _tTripAdvisor reviews by international tourists on the perceived image of Bali by Noorsyarah Fadhillah, Noor Hazarina Hashim, Batiah Mahadi and Azmirul Ashaari _p13
970	1	2	_lChapter 3 : _tCustomer satisfaction towards paperless feature by Traveloka by Putri Zahra Azizah, Mazilah Abdullah, Batiah Mahadi and Adriana Mohd Rizal _p23
970	1	2	_lChapter 4 : _tOrganic food purchase intentions among generation Y by Nur Fatin Izzati Abd Rashid, Adaviah Mas'od, Mohamad Shah Kassim and Ahmad Zaidi Bahari _p37
970	1	2	_lChapter 5 : _tIndividual characteristics and willingness to pay for the halal logistics by Intan Nur Anisah, Thoo Ai Chin, Ahmad Sharifuddin Shamsuddin and Teh Zaharah Yaacob _p61
970	1	2	_lChapter 6 : _tReviewing factors that affect conspicuous online consumption by Yeo Kang Yu, Thoo Ai Chin, Norhayati Zakuan and Mohd Khairuddin Ramliy _p69
970	1	2	_lChapter 7 : _tInfluence of Korean Wave towards student lifestyle by Aisyah Jumaat, Adaviah Mas 'od, Logaiswari Indiran and Sabrinah Adam _p87
970	1	2	_lChapter 8 : _tOnline attire shopping for plus size women - influence of model body size, written fit information and perceived similarity by Nurul Nazeera Isa, Zuraidah Sulaiman, Logaiswari Indiran and Nomahaza Mahadi _p101
970	1	2	_lChapter 9 : _tThe influences of smartphone advertising towards students' purchase intention by Ili Ayuni Sahbudin@Sahabudin, Ahmad Sharifuddin Shamsuddin, Norhayati Zakuan and Rafidah Othman _p123
970	1	2	_lChapter 10 : _tGreen awareness and attitudes of youths' purchase intention on green products in Malaysia by Lim Hui Ying, Ahmad Jusoh, Lokman Ali, and Goh Chin Fei _p133
949			_o101026850
990			_aaz/nz
991			_aFakulti Ekonomi dan Pengurusan
999			_c666225 _d666225