| 000 | 01794cam a2200397 i 4500 | ||
|---|---|---|---|
| 008 | 200904t20212021enka b 001 0 eng d | ||
| 020 |
_a9781789666014 _qpaperback _cRM149.90(PTSL) |
||
| 040 |
_aUKM _erda |
||
| 090 |
_aHF5415.1265 _b.R9233 2021 |
||
| 100 | 1 |
_aRyan, Damian, _eauthor. |
|
| 245 | 1 | 0 |
_aUnderstanding digital marketing : _ba complete guide to engaging customers and implementing successful digital campaigns / _cDamian Ryan. |
| 250 | _aFifth edition | ||
| 264 | 1 |
_aLondon ; _aNew York, NY : _bKoganPage, _c2021. |
|
| 264 | 4 | _c©2021 | |
| 300 |
_axxii, 426 pages : _billustrations (black and white) ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 | _avolume2rdacarrier | ||
| 500 | _aPrevious edition: 2017. | ||
| 500 | _a'Online resources'--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aSocial media. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 776 | 0 | 8 |
_iebook version : _z9781789666021 |
| 907 |
_a.b16994048 _b2023-08-10 _c2023-07-27 |
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| 942 |
_c01 _n0 _kHF5415.1265 .R9233 2021 |
||
| 949 | _o101026305 | ||
| 990 | _ajm/idah | ||
| 991 | _aGraduate School of Bisnes | ||
| 998 |
_at0000 _b2023-07-27 _cm _da _feng _genk _y0 _z.b16994048 |
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| 999 |
_c666202 _d666202 |
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