| 000 | 01258cam a2200325 i 4500 | ||
|---|---|---|---|
| 008 | 220608s2023 caua b 001 0 eng d | ||
| 020 |
_a9781523002887 _qhardcover _cRM149.82(PTSL) |
||
| 040 |
_aUKM _erda |
||
| 090 |
_aHF5415.153 _b.P67 |
||
| 100 | 1 |
_aPorcini, Mauro, _eauthor. |
|
| 245 | 1 | 0 |
_aThe human side of innovation : _bthe power of people in love with people / _cMauro Porcini, Chief Design Officer of PepsiCo ; forewords by Ramon Laguarta and Indra Nooyi. |
| 264 | 1 |
_aOakland, CA : _bBerrett-Koehler Publishers, Inc., _c2023 |
|
| 264 | 4 | _a©2023. | |
| 300 |
_a248 pages : _bcolor illustrations ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aDesign, Industrial. | |
| 650 | 0 |
_aDesign _xHuman factors. |
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| 650 | 0 | _aHuman engineering. | |
| 907 |
_a.b16993962 _b2023-08-15 _c2023-07-27 |
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| 942 |
_c01 _n0 _kHF5415.153 .P67 |
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| 949 | _o101026307 | ||
| 990 | _ajm/idah | ||
| 991 | _aGraduate School of Bisnes | ||
| 998 |
_at0000 _b2023-07-27 _cm _da _feng _gcau _y0 _z.b16993962 |
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| 999 |
_c666194 _d666194 |
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