000 01445cam a2200337 i 4500
008 230427s2022 enk b 001 0 eng
020 _a9781398605978
_qpaperback
_cRM166.74 (PTSL)
040 _aUKM
_erda
090 _aHF5548.32
_b.K566 2022
100 1 _aKingsnorth, Simon,
_eauthor.
245 1 0 _aDigital marketing strategy :
_ban integrated approach to online marketing /
_cSimon Kingsnorth.
250 _aThird edition.
264 1 _aNew York, NY :
_bKogan Page Inc,
_c[2022].
300 _axvi, 399 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aRevised edition of the author's Digital marketing strategy, [2019].
504 _aIncludes bibliographical references and index.
526 _aBuku Bacaan Asas Fakulti Ekonomi dan Pengurusan.
650 0 _aElectronic commerce
_xManagement.
_961852
650 0 _aInternet marketing.
650 0 _aStrategic planning.
907 _a.b16980220
_b2023-10-08
_c2023-04-27
942 _c01
_n0
_kHF5548.32 .K566 2022
949 _o101026846
990 _aaz
991 _aFakulti Ekonomi Pengurusan
998 _at
_b2023-07-20
_cm
_da
_feng
_genk
_y0
_z.b16980220
999 _c664850
_d664850