| 000 | 01246nam a22003135i 4500 | ||
|---|---|---|---|
| 008 | 210217s2021 cau 000 0 eng | ||
| 020 |
_a9781529732498 _qhardback _cRM763.61 (PTSL) |
||
| 040 |
_aDLC _beng _erda _cDLC _dUKM _erda |
||
| 090 |
_aHF5415.127 _bM643 |
||
| 100 | 1 |
_aMooij, Marieke de, _eauthor. |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 250 | _a6th edition. | ||
| 264 | 1 |
_aThousand Oaks : _bSAGE Inc., _c2021. |
|
| 300 |
_axxi, 504 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aTarget marketing _vCross-cultural studies. |
|
| 650 | 0 |
_aAdvertising _vCross-cultural studies. |
|
| 650 | 0 |
_aConsumer behavior _vCross-cultural studies. |
|
| 907 |
_a.b16941524 _b2022-09-20 _c2022-08-10 |
||
| 942 |
_c01 _n0 _kHF5415.127 M643 |
||
| 949 | _o101026530 | ||
| 990 | _anma/jm | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2022-08-10 _cm _da _feng _gcau _y0 _z.b16941524 |
||
| 999 |
_c661080 _d661080 |
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