| 000 | 01269cam a2200337 i 4500 | ||
|---|---|---|---|
| 008 | 200812t20212021caua b 001 0 eng d | ||
| 020 |
_a9781529720136 _qhardback _cRM763.61 (PTSL) |
||
| 040 |
_aUKMGB _beng _cUKMGB _erda _dOCLCO _dOCLCF _dYDX _dUKMGB _dDLC _dUKM _erda |
||
| 042 | _alccopycat | ||
| 090 |
_aHF5415.1255 _b.B484 2021 |
||
| 100 | 1 |
_aBeverland, Michael, _eauthor. |
|
| 245 | 1 | 0 |
_aBrand management : _bco-creating meaningful brands / _cMichael Beverland. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2021. |
|
| 264 | 4 | _c©2021. | |
| 300 |
_axx, 410 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
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| 337 | _aunmediated2rdamedia | ||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2018. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aBrand name products. | |
| 907 |
_a.b16941512 _b2022-12-13 _c2022-08-10 |
||
| 942 |
_c01 _n0 _kHF5415.1255 .B484 2021 |
||
| 949 | _o101026529 | ||
| 990 | _anma/ros | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2022-08-10 _cm _da _feng _gcau _y0 _z.b16941512 |
||
| 999 |
_c661079 _d661079 |
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