| 000 | 02543cam a2200385 i 4500 | ||
|---|---|---|---|
| 008 | 201030s2021 caua i 001 0 eng d | ||
| 020 |
_a9781529718515 _qhardback _cRM752.18 (PTSL) |
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| 040 |
_aUKMGB _beng _cUKMGB _erda _dOCLCO _dOCLCF _dUKEHC _dMUU _dOCLCO _dDLC _dUKM _erda |
||
| 090 |
_aHF5823 _b.H328 2021 |
||
| 100 | 1 |
_aHackley, Chris., _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising & promotion / _cChris Hackley and Rungpaka Amy Hackley. |
| 246 | 3 | _aAdvertising and promotion. | |
| 250 | _a5th Edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2021. |
|
| 264 | 4 | _c2021. | |
| 300 |
_axiv, 404 pages : _billustrations (colour) ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references:(pages 374-395) and index. | ||
| 520 | _a'Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers.' --Provided by publisher. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xSocial aspects. |
|
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aAdvertising _xBrand name products. |
|
| 700 | 1 |
_aHackley, Rungpaka Amy, _eauthor. |
|
| 907 |
_a.b16915185 _b2022-04-20 _c2022-03-29 |
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| 942 |
_c01 _n0 _kHF5823 .H328 2021 |
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| 949 | _o101010833 | ||
| 990 | _amurni | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2022-03-29 _cm _da _feng _gcau _y0 _z.b16915185 |
||
| 999 |
_c658622 _d658622 |
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