| 000 | 01337nam a22003135i 4500 | ||
|---|---|---|---|
| 008 | 210420s2021 caua i 001 0 eng d | ||
| 020 |
_a9781529760125 _qhardback _cRM578.60 (PTSL) |
||
| 040 |
_aDLC _beng _erda _cDLC _dUKM _erda |
||
| 042 | _apcc | ||
| 090 |
_aHF5415.13 _b.D384 |
||
| 100 | 1 |
_aDawes, John, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing planning & strategy : _ba practical introduction / _cJohn Dawes. |
| 264 | 1 |
_aThousand Oaks : _bSAGE Publications Ltd., _c2021. |
|
| 264 | 4 | _c©2021. | |
| 300 |
_axvii, 271pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 520 |
_a'This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank'-- _cProvided by publisher. |
||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 907 |
_a.b16915173 _b2022-04-20 _c2022-03-29 |
||
| 942 |
_c01 _n0 _kHF5415.13 .D384 |
||
| 949 | _o101010832 | ||
| 990 | _amurni/nz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2022-04-13 _cm _da _feng _gcau _y0 _z.b16915173 |
||
| 999 |
_c658621 _d658621 |
||