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| 008 | 981208s1979 nyua 000 0 eng | ||
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| 090 | _aHF5826.5.N36 | ||
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_aHF5826.5 _b.N36 |
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| 100 | 1 | _aNaples, Michael J. | |
| 245 | 1 | 0 |
_aEffective frequency : _bthe relationship between frequency and advertising effectiveness / _cby Michael J. Naples |
| 260 |
_aNew York : _bAssociation of National Advertisers, _c1979 |
||
| 300 |
_avi, 140 p. : _bill. ; _c27 cm. |
||
| 504 | _aBibliography : p. 135-140 | ||
| 650 | 0 |
_aAdvertising media planning _zUnited States |
|
| 650 | 0 |
_aAdvertising _xResearch _zUnited States |
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| 650 | 0 |
_aAdvertising _xEffective frequency _zUnited States |
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_a.b10638131 _b2021-05-28 _c2019-11-12 |
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| 991 | _aPusat Pendidikan | ||
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