000 02373cam a22003498i 4500
008 210113s2022 enk b 001 0 eng
020 _a9780367433444
_q(hbk)
020 _a9780367433468
_qpbk
_cRM215.65(PTSL)
040 _aDLC
_beng
_erda
_cDLC
_dUKM
_erda
042 _apcc
090 _aHD62.5
_b.B335
100 1 _aBaisya, Rajat K.,
_eauthor.
245 1 0 _aManaging start-ups for success:
_bentrepreneurship in difficult times /
_cRajat Kanti Baisya.
264 1 _aLondon and New York:
_bRoutledge,
_c2022.
264 4 _c©2022.
300 _axxxvii,316 pages;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a'World economics and the industrial environment recently has created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights robust methods for keeping up with innovation; designing new ways to grow, improve, and market your product; and managing the changes in the business environment, market dynamics and other uncertainties The volume is rich with examples and case studies of many small and large businesses, it further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs. An essential guide for entrepreneurs, professionals working in business management and marketing communications as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples, and lessons for innovative thinking and breaking new ground in business'--
_cProvided by publisher.
650 0 _aNew business enterprises.
650 0 _aEntrepreneurship.
_959663
650 0 _aSuccess in business.
907 _a.b1687514x
_b2021-11-02
_c2021-09-01
942 _c01
_n0
_kHD62.5 .B335
949 _o101017366
990 _arab
991 _aCESMED
998 _at
_b2021-09-01
_cm
_da
_feng
_genk
_y0
_z.b1687514x
999 _c654796
_d654796