000			02846cam a22003498i 4500
008			201014s2021 nyu b 001 0 eng
020			_a9780367522667 _qhbk _cRM262.35(PTSL)
040			_aDLC _beng _erda _cDLC _dUKM _erda
042			_apcc
090			_aHB615 _b.E5453
245	0	0	_aEntrepreneurship for rural start-ups: _blessons and guidance for new venture creation / _cedited by Gloria Jimenez-Marin, Alejandro Lopez Rodriguez, Miguel Torres Garcia and Jose Guadix Martin.
264		1	_aNew York, NY: _bRoutledge, _c2021.
264		4	_c©2021.
300			_a84 pages; _c22 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aRoutledge focus on business and management.
504			_aIncludes bibliographical references and index.
520			_a'Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications. Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers'-- _cProvided by publisher.
650		0	_aEntrepreneurship. _959663
650		0	_aNew business enterprises.
650		0	_aRural industries.
700	1		_aJimenez-Marin, Gloria, _d1980- _eeditor.
907			_a.b16875126 _b2021-11-02 _c2021-09-01
942			_c01 _n0 _kHB615 .E5453
949			_o101017365
990			_arab
991			_aCESMED
998			_at _b2021-09-01 _cm _da _feng _gnyu _y0 _z.b16875126
999			_c654794 _d654794