| 000 | 01235nam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 210826s2021 at a b 001 0 eng d | ||
| 020 |
_a9780357516300 _qpaperback _cRM1059.79 (PTSL) |
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| 040 |
_aUKM _erda |
||
| 090 |
_aHF5415.13 _b.M356 2021 |
||
| 100 | 1 |
_aFerrell, O. C., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing strategy : _btext and cases / _cO.C. Ferrell, Michael D. Hartline, Bryan W. Hochstein. |
| 250 | _aEighth edition. | ||
| 264 | 1 |
_aAustralia : _bSouth-Western Cengage Learning, _c2022. |
|
| 264 | 4 | _c©2022. | |
| 300 |
_a1 volume (various pagings) : _billustrations ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _962387 |
|
| 700 | 1 |
_aHartline, Michael D., _eauthor. |
|
| 700 | 1 |
_aHochstein,Bryan W., _eauthor. |
|
| 907 |
_a.b16874651 _b2022-12-09 _c2021-08-26 |
||
| 942 |
_c01 _n0 _kHF5415.13 .M356 2021 |
||
| 949 | _o101010958 | ||
| 990 | _aros | ||
| 991 | _aGraduate School of Business | ||
| 998 |
_at _b2021-08-26 _cm _da _feng _gat _y0 _z.b16874651 |
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| 999 |
_c654750 _d654750 |
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