| 000 | 02591cam a22003258i 4500 | ||
|---|---|---|---|
| 008 | 200706s2021 enk b 001 0 eng | ||
| 020 |
_a9780367625870 _q(hardback) _cRM698.40 (PTSL) |
||
| 020 |
_a9780367625917 _q(paperback) |
||
| 020 |
_a9781003109853 _q(ebook) |
||
| 040 |
_aDLC _beng _erda _cDLC _dUKM |
||
| 090 |
_aHD9334.A2 _bT535 |
||
| 100 | 1 |
_aTieman, Marco, _eauthor. |
|
| 245 | 1 | 0 |
_aHalal business management : _ba guide to achieving halal excellence / _cMarco Tieman. |
| 264 | 1 |
_aMilton Park, Abingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2021. |
|
| 300 |
_a206 pages : _billustrations ; _c20 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a'The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim (majority) countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, halal branding & marketing, and halal risk & reputation management. Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Winning companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process, a pursuit of excellence. Halal business management is beyond halal certification, and needs to address also supply chain management, halal branding & marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to protecting your halal reputation and licence to operate in Muslim markets. This book gives you proven, practical strategies to guide you in the halal industry. The book is for all of those organisations involved in serving Muslim markets as well as a course book for graduate and post graduate education in halal business management'-- _cProvided by publisher. |
||
| 650 | 0 |
_aHalal food industry _xManagement. |
|
| 650 | 0 |
_aHalal food industry _xMarketing. |
|
| 907 |
_a.b16860093 _b2021-04-27 _c2021-04-07 |
||
| 942 |
_c01 _n0 _kHD9334.A2 T535 |
||
| 949 | _o100995927 | ||
| 990 | _amza/mms/zhafir | ||
| 991 | _aFakulti Pengajian Islam | ||
| 998 |
_at0003 _b2021-04-07 _cm _da _feng _genk _y0 _z.b16860093 |
||
| 999 |
_c653315 _d653315 |
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