| 000 | 02530nam a22004098i 4500 | ||
|---|---|---|---|
| 001 | CR9781316212783 | ||
| 005 | 20250919142051.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr|||||||||||| | ||
| 008 | 141103s2015||||enk o ||1 0|eng|d | ||
| 020 | _a9781316212783 (ebook) | ||
| 020 | _z9781107102897 (hardback) | ||
| 020 | _z9781107501164 (paperback) | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aJK2281 _b.H46 2015 |
| 082 | 0 | 0 |
_a324.70973 _223 |
| 100 | 1 |
_aHersh, Eitan, _eauthor. |
|
| 245 | 1 | 0 |
_aHacking the electorate : _bhow campaigns perceive voters / _cEitan Hersh. |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2015. |
|
| 300 |
_a1 online resource (ix, 261 pages) : _bdigital, PDF file(s). |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). | ||
| 505 | 8 | _aMachine generated contents note: 1. Introduction, 2. The perceived voter model; 3. The policy roots of elite perceptions; 4. Campaign perceptions quantified; 5. The perceived partisan; 6. The public code of racialized electioneering; 7. Persuadable voters in the eyes of the persuaders; 8. Voters perceived in social networks and consumer files; 9. Conclusion; 10. Appendices. | |
| 520 | _aHacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials. | ||
| 650 | 0 |
_aCampaign management _zUnited States. |
|
| 650 | 0 |
_aPolitical campaigns _zUnited States. |
|
| 650 | 0 |
_aVoting _zUnited States. |
|
| 776 | 0 | 8 |
_iPrint version: _z9781107102897 |
| 856 | 4 | 0 | _uhttps://doi.org/10.1017/CBO9781316212783 |
| 907 |
_a.b1684774x _b2020-12-22 _c2020-12-22 |
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| 942 | _n0 | ||
| 998 |
_a1 _b2020-12-22 _cm _da _feng _genk _y0 _z.b1684774x |
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| 999 |
_c652117 _d652117 |
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