000 01167nam a22003015i 4500
005 20250930143517.0
008 190408s2019 caua b 001 0 eng
020 _a9781526423337
_qhardback
_cRM726.70 (PTSL)
040 _aDLC
_beng
_erda
_cDLC
_dUKM
_erda
090 _aHF5415.1265
_b.T7428
100 1 _aTuten, Tracy L.,
_eauthor.
245 1 0 _aPrinciples of marketing for a digital age /
_cTracy L. Tuten.
264 1 _aThousand Oaks, CA :
_bSAGE Pub.,
_c2020.
300 _axiii, 466 pages :
_billustrations ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references : page [406]-449) and index.
650 0 _aInternet marketing.
650 0 _aMarketing.
_960389
907 _a.b16840033
_b2020-12-30
_c2020-11-25
942 _c01
_n0
_kHF5415.1265 .T7428
949 _o101013026
990 _anma/jm
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2020-11-25
_cm
_da
_feng
_gcau
_y0
_z.b16840033
999 _c651357
_d651357