| 000 | 02631cam a22003618i 4500 | ||
|---|---|---|---|
| 008 | 200103s2020 nyua ob 001 0 eng | ||
| 020 |
_z9780367456399 _q(hardback) _cRM674.00(PTSL) |
||
| 040 |
_aDLC _beng _cDLC _erda _dUKM _erda |
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| 042 | _apcc | ||
| 090 |
_aHD62.5 _b.E576 |
||
| 245 | 0 | 0 |
_aEntrepreneurial marketing and international new ventures : _bantecedents, elements and outcomes / _cedited by Izabela Kowalik. |
| 264 | 1 |
_aNew York : _bRoutledge, _c2020. |
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| 264 | 4 | _c©2020. | |
| 300 |
_axi, 195 pages : _billustrations : _c23 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 0 | _aRoutledge studies in entrepreneurship | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a'The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship'-- _cProvided by publisher. |
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| 650 | 0 |
_aNew business enterprises _xManagement. _960542 |
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| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. |
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| 650 | 0 | _aExport marketing. | |
| 700 | 1 |
_aKowalik, Izabela, _eeditor. |
|
| 907 |
_a.b16828793 _b2021-05-20 _c2020-09-04 |
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| 942 |
_c01 _n0 _kHD62.5 .E576 |
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| 949 | _o101013182 | ||
| 990 | _aros | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2020-09-04 _cm _da _feng _gnyu _y0 _z.b16828793 |
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| 999 |
_c650254 _d650254 |
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