| 000 | 01132nam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 191205t2020 xxka g 001 0 eng | ||
| 020 |
_a9781544371863 _qpaperdback _cRM368.55 |
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| 040 |
_aUKM _erda |
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| 090 |
_aHF5414 _b.L477s 2020 9 |
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| 100 | 1 |
_aLee, Nancy R., _eauthor. |
|
| 245 | 1 | 0 |
_aSocial marketing : _bbehavior change for social good / _cNancy R. Lee and Philip Kotler. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aLondon : _bSAGE, _c2020. |
|
| 264 | 4 | _c©2020. | |
| 300 |
_axxiii, 486 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (page R1-R-25 ) and index. | ||
| 650 | 0 | _aSocial marketing. | |
| 700 | 1 |
_a Kotler, Philip, _eauthor. |
|
| 907 |
_a.b16809452 _b2020-07-29 _c2020-06-25 |
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| 942 |
_c01 _n0 _kHF5414 .L477s 2020 9 |
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| 949 | _o900156885 | ||
| 990 | _aaa | ||
| 991 | _aProgram Sains Pemakanan, FSK, KKL | ||
| 998 |
_ad _b2020-07-22 _cm _da _feng _gxxk _y0 _z.b16809452 |
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| 999 |
_c648364 _d648364 |
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