| 000 | 01148nam a2200313 i 4500 | ||
|---|---|---|---|
| 008 | 200619s my 000 0 eng d | ||
| 020 |
_a9789672388425/paperback _cHadiah |
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| 040 |
_aUKM _erda |
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| 090 |
_aHF5415.32 _b.N535 |
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| 100 | 0 |
_aNik Mohd Hazrul Nik Hashim, _eauthor. |
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| 245 | 1 | 0 |
_aEssential insights into consumerology and brands / _cNik Mohd Hazrul Nik Hashim, Zafirah Hanoum Ahmad Ariff. |
| 264 | 1 |
_aBangi, Selangor : _bPenerbit Universiti Kebangsaan Malaysia, _c2019. |
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| 264 | 4 | _c©2019. | |
| 300 |
_a136 pages : _billustrations ; _c 23cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aReferences page: 103-111 and index. | ||
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 |
_aRelationship marketing _xResearch. |
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| 700 | 0 |
_aZafirah Hanoum Ahmad Ariff, _eauthor. |
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| 907 |
_a.b16807753 _b2020-10-15 _c2020-06-19 |
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| 942 |
_c01 _n0 _kHF5415.32 .N535 |
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| 949 |
_o100989947 (arkib) _o100989946 |
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| 990 | _aaaw/jm | ||
| 991 | _aKoleksi Arkib | ||
| 998 |
_at _b2020-06-19 _cm _da _feng _gmy _y0 _z.b16807753 |
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| 999 |
_c648200 _d648200 |
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