000			02171cam a22003258i 4500
008			191031s2020 nju 001 0 eng
020			_a9781119551447 _q(paperback) _cRM123.32 (PTSL)
040			_aDLC _beng _erda _cDLC _dUKM _erda
090			_aHD30.28 _b.B5926
100	1		_aBland, David J., _d1976- _eauthor.
245	1	0	_aTesting business ideas / _cwritten by David J. Bland, Alex Osterwalder.
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2020]
300			_axiii, 348 pages : _bIllustrations ; _c19 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_a'There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations'-- _cProvided by publisher.
650		0	_aStrategic planning.
650		0	_aConsumer research.
650		0	_aNew products.
700	1		_aOsterwalder, Alexander, _eauthor.
907			_a.b16803383 _b2021-04-13 _c2020-05-28
942			_c01 _n0 _kHD30.28 .B5926
949			_a101007055
991			_aPusat Pembanguna Keusahawanan & EKS - UKM-CESMED
990			_aros
998			_at _b2020-05-28 _cm _da _feng _gnju _y0 _z.b16803383
999			_c647773 _d647773