000			01681cam a2200337 i 4500
008			180119s2019 paua b 001 0deng
020			_a9781522557630 _q(hardcover) _cRM904.46(PTSL)
040			_aDLC _beng _cDLC _erda _dDLC _eUKM _erda
042			_apcc
090			_aHF5415.1265 _b.S583
245	0	0	_aSmart marketing with the internet of things / _cDora Simoes, University of Aveiro, Portugal, Belem Barbosa, University of Aveiro, Portugal and Sandra Filipe, University of Aveiro, Portugal.
264		1	_aHershey, PA : _bIGI Global, Business Science Reference, _c[2019].
264		4	_c©2019.
300			_axviii, 304 pages : _billustrations ; _c29 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references : pages 265-296 and index.
520			_a'This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges'-- _cProvided by publisher.
650		0	_aInternet marketing.
700	1		_aSimoes, Dora, _d1970-, _eeditor.
700	1		_aBarbosa, Belem, _d1971-, _eeditor.
700	1		_aFilipe, Sandra, _d1973-, _eeditor.
907			_a.b16803358 _b2020-09-08 _c2020-05-28
942			_c01 _n0 _kHF5415.1265 .S583
949			_o101007157
990			_aros
991			_aUKM-CESMED
998			_at _b2020-05-28 _cm _da _feng _gpau _y0 _z.b16803358
999			_c647770 _d647770