| 000 | 01899cam a2200349 i 4500 | ||
|---|---|---|---|
| 008 | 180815s2019 paua 000 0 eng | ||
| 020 |
_a9781522578918 _q(hardcover) _cRM683.86(PTSL) |
||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dUKM _erda |
||
| 042 | _apcc | ||
| 090 |
_aHD62.7 _b.R333 |
||
| 100 | 1 |
_aRahman, Muhammad Sabbir, _d1981-, _eauthor. |
|
| 245 | 1 | 0 |
_aService marketing strategies for small and medium enterprises : _bemerging research and opportunities / _cMuhammad Sabbir Rahman, North South University, Bangladesh, Mahmud Habib Zaman, North South University, Bangladesh, Md Afnan Hossain, North South University, Bangladesh. |
| 264 | 1 |
_aHershey, PA : _bIGI Global, Business Science Reference, _c[2019]. |
|
| 264 | 4 | _c©2019. | |
| 300 |
_axiv, 171 pages : _billustrations ; _c27 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 |
_a'This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages'-- _cProvided by publisher. |
||
| 650 | 0 |
_aSmall business _xCustomer services. |
|
| 650 | 0 | _aSmall business marketing. | |
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 | 1 |
_aZaman, Mahmud Habib, _d1981-,eauthor. |
|
| 700 | 1 |
_aHossain, Md. Afnan, _d1987-, _eauthor. |
|
| 907 |
_a.b16803346 _b2020-09-08 _c2020-05-28 |
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| 942 |
_c01 _n0 _kHD62.7 .R333 |
||
| 949 | _o101007156 | ||
| 990 | _aros | ||
| 991 | _aUKM-CESMED | ||
| 998 |
_at _b2020-05-28 _cm _da _feng _gpau _y0 _z.b16803346 |
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| 999 |
_c647769 _d647769 |
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