000 01088nam a2200277 i 4500
008 200528s2018 a b 001 0deng d
020 _a9781536135664
_q hardback/paperback
_c RM859.95(PTSL)
040 _aDLC
_beng
_cDLC
_dDLC
_dUk
_dUKM
_erda
090 _aHF5415.1255
_b.B733
245 0 0 _aBrand touchpoints /
_c edited by Aparna Sundar.
264 1 _aNew York :
_b Nova Science Publishers,
_c [2018].
264 4 _c©2018.
300 _a1 volume (various pagings) :
_b illustrations ;
_c 23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing).
907 _a.b16803164
_b2020-09-04
_c2020-05-28
942 _c01
_n0
_kHF5415.1255 .B733
949 _o101007126
990 _aek
991 _aUKM-GSB
998 _at
_b2020-08-19
_cm
_da
_feng
_gnyu
_y0
_z.b16803164
999 _c647751
_d647751