000 02304nam a22003851i 4500
001 SAGE000003035
005 20250919140620.0
006 m|||||o||d||||||||
007 cr |||||||||||
008 180104s2017 caua fob 001 0 eng d
020 _a9781483399836 (ebook) :
_cNo price
040 _aCaToSAGE
_beng
_cCaToSAGE
_erda
_epn
_dUtOrBLW
042 _apcc
090 _aP96.M34
_bG47 2017
100 1 _aGershon, Richard A.,
_eauthor.
245 1 0 _aDigital media and innovation :
_bmanagement and design strategies in communication /
_cRichard A. Gershon, Western Michigan University.
264 1 _aLos Angeles :
_bSAGE,
_c[2017].
300 _a1 online resource (262 pages) :
_billustrations
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and indexes.
520 _aDigital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
588 _aDescription based on MARC record for print version.
650 0 _aMass media
_xManagement.
650 0 _aOrganizational effectiveness.
773 0 _tSage e-books
776 0 8 _iPrint version :
_z9781452241418 (pbk. : alk. paper)
856 4 0 _3SAGE Knowledge
_uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=https://sk.sagepub.com/books/digital-media-innovation-management-design-strategies-in-communication
907 _a.b16792907
_b2022-10-12
_c2020-02-12
942 _n0
_kP96.M34 G47 2017
998 _ae
_b2020-02-12
_cm
_dz
_feng
_gcau
_y0
_z.b16792907
999 _c646764
_d646764