000			03134cam a2200409 i 4500
005			20250930143212.0
008			171019t20182018nyu b 001 0 eng
020			_a9781476794358 _q(hardcover) _cRM108.35
020			_a1476794359 _q(hardcover)
040			_dUKM
042			_apcc
090			_aHB615 _b.S373
100	1		_aSchramm, Carl J., _eauthor.
245	1	0	_aBurn the business plan : _bwhat great entrepreneurs really do / _cCarl J. Schramm.
246	3	0	_aWhat great entrepreneurs really do.
264		1	_aNew York : _bSimon & Schuster, _c2018.
264		4	_ac©2018.
300			_axiii, 272 pages ; _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _brdacarrier
504			_aIncludes bibliographical references : pages 249-255 and index.
505	0		_aBurn the business plan -- Twelve things every aspiring entrepreneur should know -- Why start a company? -- What motivates entrepreneurs? -- Can you survive the entrepreneur's curse? -- Big companies can be schools for startups -- Copycat entrepreneurs -- Preventing failure before it happens -- Don't waste time doing things that don't work -- Planning for success -- Becoming a successful entrepreneur
520			_aWhat does it take to start a successful business? Carl J. Schramm, called by The Economist'the evangelist of entrepreneurship,' explains what really matters and what doesn't. Business schools teach the importance of business plans, but Microsoft, Apple, Google, Facebook, and hundreds of smaller, less well-known companies all achieved success long before they had business plans. Here are a few other myths about startups: Contrary to the popular image on entrepreneurs as nineteen-year-olds in college dorm rooms, the average entrepreneur starts his or her company at thirty-nine. The success rate of entrepreneurs over age forty is five times higher than that of entrepreneurs under thirty. Most entrepreneurs have worked for big companies, where they have identified a needed product or service. Their corporate contacts are often their first customers. Many more successful entrepreneurs have studied engineering than business. Fewer than one percent of all startups have venture or angel investors. Burn the Business Plan is filled with stories of successful entrepreneurs. For all of them knowledge, passion, determination, and a willingness to experiment and innovate were far more valuable than financial skill. This book dispels the costly misleading myths that aspiring entrepreneurs believe and offers indispensable real-world advice about how to achieve your dreams. -- from dust jacket
650		0	_aEntrepreneurship. _959663
650		0	_aNew business enterprises _xManagement. _960542
650		0	_aEntrepreneurship. _959663
650		0	_aNew business enterprises _xManagement. _960542
907			_a.b16782860 _b2019-12-09 _c2019-11-20
942			_c01 _n0 _kHB615 .S373
914			_avtls003645868
949			_o101005088
990			_arab
991			_aPusat Pembangunan Keusahawan Dan EKS
998			_at _b2019-11-20 _cm _da _feng _gnyu _y0 _z.b16782860
999			_c645871 _d645871