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007			cr cnu|||unuuu
008			190918s2018 nju o 001 0 eng d
020			_a9781119356226 _q(electronic bk.)
020			_a1119356229 _q(electronic bk.)
020			_a9781119419235 _q(electronic bk. : oBook)
020			_a1119419239 _q(electronic bk. : oBook)
020			_z9781119356219
020			_z1119356210
029	1		_aCHVBK _b516429752
029	1		_aCHNEW _b001003245
029	1		_aGBVCP _b1027307752
035			_a(OCoLC)1030303173 _z(OCoLC)1030600826 _z(OCoLC)1030756657 _z(OCoLC)1061312969
035			_a(OCoLC)on1030303173
039		9	_a201911041139 _bros _c201911041137 _dros _c201911041137 _dros _y09-18-2019 _zhafiz _wUKM UBCM Wiley MARC (363 titles).mrc _x22
040			_aNST _beng _erda _epn _cNST _dNST _dOCLCO _dDG1 _dUAB _dYDX _dUPM _dOCLCQ _dYOU
049			_aMAIN
050		4	_aKF2979
072		7	_aLAW _x001000 _2bisacsh
072		7	_aLAW _x050000 _2bisacsh
082	0	4	_a346.73048 _223
100	1		_aParr, Russell L., _eauthor.
245	1	0	_aIntellectual property : _bvaluation, exploitation, and infringement damages / _cRussell L. Parr.
250			_aFifth edition.
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2018]
264		4	_c©2018
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aIncludes index.
504			_aIncludes bibliographical references.
520			_aA comprehensive reference for valuation of intangible assets Intellectual Property, Valuation, Exploitation, and Infringement Damages provides in-depth, up-to-date guidance about the valuation of intangible assets. Covering patents, trademarks, copyrights, trade secrets, and more, this book describes the standards, best practices, and case law relating to valuation, licensing, and infringement damages. Intellectual property strategies are examined from a business economic standpoint, and analytical models are provided to streamline the calculation of valuations, licensing royalty rates, and fair equity splits in joint venture arrangements. Designed to ease the task of attaching monetary value to intangible assets, this invaluable reference includes extensive practical guidance including sample royalty rate information, diffusion sales forecasting models, detailed treatment of investment rate of return, and the valuation of early-stage technology. Intellectual property is rapidly becoming a major profit center for an increasing number of companies, who may invest billions of dollars in development of an irreplaceable asset. This book provides an authoritative reference for exploiting this property to its fullest extent, and quantifying its actual economic value. Now that intangible assets are becoming the cornerstones of corporations, applying a logical, analytical approach to valuation has become more important than ever. Intellectual Property, Valuation, Exploitation, and Infringement Damages provides expert guidance for each stage of the asset's life cycle, with recommended procedures and strategies grounded in case law and real-world practice.
588	0		_aOnline resource ; title from PDF title page (EBSCO, viewed April 4, 2018).
650		0	_aIntellectual property _zUnited States.
650		0	_aIntellectual property _xValuation _zUnited States.
650		0	_aIntellectual property infringement _zUnited States.
650		0	_aLicense agreements _zUnited States.
650		0	_aJoint ventures _xLaw and legislation _zUnited States.
650		7	_aLAW / Administrative Law & Regulatory Practice _2bisacsh
650		7	_aLAW / Intellectual Property / General _2bisacsh
650		7	_aIntellectual property. _2fast _0(OCoLC)fst00975774
650		7	_aIntellectual property infringement. _2fast _0(OCoLC)fst01736120
650		7	_aIntellectual property _xValuation. _2fast _0(OCoLC)fst00975794
650		7	_aJoint ventures _xLaw and legislation. _2fast _0(OCoLC)fst00983887
650		7	_aLicense agreements. _2fast _0(OCoLC)fst00998047
651		7	_aUnited States. _2fast _0(OCoLC)fst01204155
655		4	_aElectronic books.
773	0		_tWiley e-books
776	0	8	_cOriginal _z1119356210 _z9781119356219 _w(OCoLC)991788215
856	4	0	_uhttp://www.ezplib.ukm.edu.my/login?url=https://doi.org/10.1002/9781119419235 _zWiley Online Library
907			_a.b16755157 _b2021-06-25 _c2019-11-12
942			_n0
914			_avtls003651172
998			_ae _b2019-05-09 _cm _dz _feng _gnju _y0 _z.b16755157
999			_c643402 _d643402