000 02590nam a2200349 i 4500
005 20250930142856.0
008 190508s2019 nju b 000 0 eng c
020 _a9789813234611
_qhardcover
_cRM149.76
039 9 _a201909181435
_bhaiyati
_c201909121233
_dbaiti
_c201909031031
_dros
_y05-08-2019
_zros
040 _aLBSOR/DLC
_beng
_cLBSOR
_erda
_dDLC
_dUKM
_erda
090 _aHD62.5.F338
090 _aHD62.5
_b.F338
100 1 _aFaltin, Gunter,
_eauthor.
245 1 0 _aBrains versus capital :
_bentrepreneurship for everyone lean, smart, simple /
_cG✹ter Faltin.
264 1 _aNew Jersey :
_bWorld Scientific,
_c2019.
300 _aix, 206 pages :
_billustrations ;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 201-206)
520 _a'Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. G✹ther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, G✹ther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies'--
_cProvided by publisher.
650 0 _aNew business enterprises.
650 0 _aEntrepreneurship.
_959663
907 _a.b16719335
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHD62.5.F338
914 _avtls003647416
990 _abety
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2019-08-05
_cm
_da
_feng
_gnju
_y0
_z.b16719335
999 _c639929
_d639929