000 01193nam a2200349 i 4500
005 20250919124843.0
008 181029t1995 txua bi 001 0 eng
020 _a0030986664
_qhardback
_cHadiah
039 9 _a201812201252
_blan
_y10-29-2018
_zros
040 _aDLC
_cDLC
_dUKM
_erda
090 _aHD9980.5.B348 1995
090 _aHD9980.5
_b.B348 1995
100 1 _aBateson, John E. G.
_eauthor.
245 1 0 _aManaging services marketing :
_btext and readings /
_cJohn E.G. Bateson.
250 _aThird edition.
264 1 _aFort Worth :
_bDryden Press,
_c1995.
264 4 _c©1995.
300 _axvii, 680 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
440 0 _aThe Dryden Press series in marketing.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing
_xManagement.
907 _a.b16642910
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHD9980.5.B348 1995
914 _avtls003639544
990 _arab
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2018-03-10
_cm
_da
_feng
_gtxu
_y0
_z.b16642910
999 _c632535
_d632535