000 01394nam a2200349 a 4500
005 20250919124743.0
008 180926s2018 enka b 001 0 eng
020 _a9781138738256
_qhardback
_cRM636.50
039 9 _y09-26-2018
_zhaiyati
040 _aDLC
_cDLC
_dDLC
_dUKM
_erda
090 _aHF5416.5
_b.I566 2018
245 0 0 _aInnovation in pricing :
_bcontemporary theories and best practices /
_cedited by Andreas Hinterhuber and Stephan Liozu.
250 _aSecond edition.
264 1 _aLondon :
_bRoutledge,
_c2018.
300 _axix, 406 p. :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aEarlier ed.: 2012.
504 _aIncludes bibliographical references and index.
650 0 _aPricing.
650 0 _aMarketing
_xTechnological innovations.
700 1 _aHinterhuber, Andreas,
_eeditor.
700 1 _aLiozu, Stephan,
_eeditor.
907 _a.b16623125
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5416.5 .I566 2018
914 _avtls003637521
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2018-01-09
_cm
_da
_feng
_genk
_y0
_z.b16623125
999 _c630621
_d630621