000			03188nam a2200361 i 4500
005			20250930142338.0
008			180608s2017 mauam b a001 0 eng
020			_a9780262037075 _qhardback _cRM122.91
039		9	_a201810180841 _bhaiyati _c201810090924 _drasyilla _y06-08-2018 _zrasyilla
040			_aDLC _beng _erda _cDLC _dSKYRV _dUKM _erda
090			_aTK5103.7.G669
090			_aTK5103.7 _b.G669
100	1		_aGonzalez-Bailon, Sandra, _d1977-, _eauthor.
245	1	0	_aDecoding the social world : _bdata science and the unintended consequences of communication / _cSandra Gonzalez-Bailon.
264		1	_aCambridge, MA : _bMIT Press, _c2017.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aInformation policy series.
504			_aIncludes bibliographical references and index.
520			_aSocial life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra Gonzalez-Bailon explains how data science and digital traces help us solve the puzzle of unintended consequences offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, Gonzalez-Bailon argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. Gonzalez-Bailon discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of 2collective effervescence3) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread 2like wildfire.3 She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, Gonzalez-Bailon identifies strategies for social intervention and discusses the policy implications and how data science and evidence-based research embolden critical thinking in a world that is constantly changing. -- _cProvided by Publisher.
650		0	_aDigital communications. _959561
650		0	_aDigital media.
650		0	_aSocial problems.
650		0	_aProblem solving.
907			_a.b16597539 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kTK5103.7.G669
914			_avtls003634902
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2018-08-06 _cm _da _feng _gmau _y0 _z.b16597539
999			_c628127 _d628127