000 01390nam a22003377i 4500
005 20250919122222.0
008 180531t2018 enka b 001 0 eng d
020 _a1473951976 (hardback)
020 _a9781473951976 (hardback)
020 _a1473951984 (paperback)
020 _a9781473951983
_qpaperback
_cRM236.22
039 9 _a201809201236
_brahah
_c201809201229
_drahah
_c201809201229
_drahah
_c201809031537
_dros
_y05-31-2018
_zbinar
040 _aYDX
_beng
_cYDX
_erda
_dOCLCO
_dOCLCF
_dLTSCA
_dDLC
_dUKM
_erda
090 _aHF5415.1255.B484
090 _aHF5415.1255
_b.B484
100 1 _aBeverland, Michael,
_eauthor.
245 1 0 _aBrand management :
_bco-creating meaningful brands /
_cMichael Beverland.
264 1 _aLos Angeles :
_bSAGE,
_c2018.
300 _axvi, 400 pages :
_bcolor illustrations ;
_c24 cm
504 _aIncludes bibliographical references (pages 371-385) and index.
650 0 _aBranding (Marketing)
650 7 _aBranding (Marketing)
_2fast
_0(OCoLC)fst01743755
907 _a.b16594757
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.1255.B484
914 _avtls003634617
990 _arm.
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2018-05-05
_cm
_da
_feng
_genk
_y0
_z.b16594757
999 _c627864
_d627864