000 01819cam a2200349 i 4500
005 20250919122215.0
008 180530s2017 xxu b 001 0 eng
020 _a9780749479855
_qpaperback
_cRM124.20
039 9 _a201810221612
_bathirah
_c201808081420
_dzakir
_c201806011207
_dyah
_y05-30-2018
_zyah
040 _aUKM
_erda
090 _aHF54.5.M37 3
090 0 0 _aHF54.5
_b.M37 3
100 1 _aMarr, Bernard,
_eauthor.
245 1 0 _aData strategy :
_bhow to profit from a world of big data, analytics and the internet of things /
_cBernard Marr.
264 1 _aNew York :
_bKogan Page,
_c[2017].
264 4 _c©2017.
300 _aix, 186 pages ;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aAbout the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index.
650 0 _aBusiness information services.
907 _a.b16593509
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF54.5.M37 3
914 _avtls003634488
990 _azak
991 _aInstitut Informatik Visual (IVI)
998 _al
_b2018-04-05
_cm
_da
_feng
_gxxu
_y0
_z.b16593509
999 _c627740
_d627740