000			02891nam a2200409 i 4500
005			20250919122208.0
008			180524t2018 nyua b 001 0 eng d
020			_a9781138678651 _qhardback _cRM 590.70
020			_a9781138678675 (pbk. : alk. paper)
039		9	_a201810261029 _brahah _c201810181107 _drasyilla _c201810181103 _drasyilla _y05-24-2018 _zrasyilla
040			_aDLC _beng _erda _cDLC _dUKM _erda
090			_aHD59.T443 2017
090			_aHD59 _b.T443 2017
100	1		_aTheaker, Alison, _eauthor.
245	1	4	_aThe public relations strategic toolkit : _ban essential guide to successful public relations practice / _cAlison Theaker and Heather Yaxley.
250			_aSecond Edition.
264		1	_aNew York : _bRoutledge, _c[2017]
264		4	_c©2017.
300			_axii, 417 pages : _billustrations ; _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aRevised edition of the authors' The public relations strategic toolkit, 2012.
504			_aIncludes bibliographical references and index.
505	0		_aAcknowledgements -- The profession -- Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker -- Public relations planning -- Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley -- Corporate communications -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley -- Stakeholder engagement -- Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker -- Appendix -- Bibliography -- Index.
650		0	_aCorporations _xPublic relations.
650		0	_aBusiness communication.
700	1		_aYaxley, Heather, _d1971- _eauthor.
907			_a.b16591987 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHD59.T443 2017
914			_avtls003634332
990			_arm.
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2018-11-05 _cm _da _feng _gnyu _y0 _z.b16591987
999			_c627590 _d627590