000			03750nam a2200385Ii 4500
005			20250919122145.0
008			181016t2016 enka g i 001 0 eng
020			_a9781472920058 _qhardback _cHadiah
039		9	_a201810231119 _blan _c201810161716 _djamain _y05-16-2018 _zros
040			_aYDXCP _beng _erda _cYDXCP _dBTCTA _dBDX _dOCLCQ _dNLE _dOCLCO _dCDX _dOCLCF _dFM0 _dABG _dCGP _dVP@ _dXII _dIMD _dBUR _dBEDGE _dUKM _erda
090			_aQA76.9.B45H347 3
090			_aQA76.9.B45 _bH347 3
100	1		_aHarkness, Timandra, _eauthor.
245	1	0	_aBig data : _bdoes size matter? / _cTimandra Harkness.
264		1	_aLondon, UK : _bBloomsbury Sigma, _c2016.
264		4	_c©2016.
300			_a304 pages : _billustrations ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	1		_aBloomsbury Sigma.
500			_aIncludes index.
505			_aPart 1: What is it? Where did it come from?. What is data? And what makes it big? ; Death and taxes. And babies ; Thinking machines -- Part 2: What has big data ever done for us?. Big business ; Big science ; Big society ; Data-driven democracy -- Part 3: Big ideas?. Big Brother ; Who do we think you are? ; Are you a data point or a human being? -- Appendix. Keeping your data private.
520			_a'Timandra Harkness cuts through the hype to put data science into its real-life context using a wide range of stories, people, and places to reveal what is essentially a human science--demystifying big data, telling us where it comes from and what it can do.'Big Data' then asks the awkward questions: What are the unspoken assumptions underlying its methods? Are we being bamboozled by mega data's size, its speed, and its shiny technology? Nobody needs a degree in computer science to follow Harkness's exploration of what mega data can do for us--and what it can't or shouldn't.'Big Data' asks you to decide: Are you a data point, or a human being?'--Provided by publisher.
520			_aBig data knows where you've been and who your friends are. It knows what you like and what makes you angry. It can predict what you'll buy, where you'll be the victim of crime and when you'll have a heart attack. Big data knows you better than you know yourself, or so it claims. But how well do you know big data? You've probably seen the phrase in newspaper headlines, at work in a marketing meeting, or on a fitness-tracking gadget. But can you understand it without being a Silicon Valley nerd who writes computer programs for fun? Yes, you can. Timandra Harkness writes comedy, not computer code. The only programs she makes are on the radio. If you can read a newspaper, you can read this book. Starting with the basics--what IS data? And what makes it big?--Timandra takes you on a whirlwind tour of how people are using big data today: from science to smart cities, business to politics, self-quantification to the Internet of Things. Finally, she asks the big questions about where it's taking us; is it too big for its boots, or does it think too small? Are you a data point or a human being? Will this book be full of rhetorical questions? No. It also contains puns, asides, unlikely stories and engaging people, inspiring feats and thought-provoking dilemmas. Leaving you armed and ready to decide what you think about one of the decade's big ideas: big data.--From dust jacket.
650		0	_aBig data _vPopular works.
830		0	_aBloomsbury sigma series ; _vbk. 15.
907			_a.b16587200 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kQA76.9.B45H347 3
914			_avtls003633831
990			_aros/jm
991			_aFakulti Teknologi Sains Maklumat
998			_al _b2018-03-05 _cm _da _feng _genk _y0 _z.b16587200
999			_c627128 _d627128