| 000 | 01613nam a22004218i 4500 | ||
|---|---|---|---|
| 005 | 20250919122039.0 | ||
| 008 | 180313t2016 njua i 001 0 eng | ||
| 020 |
_a9781944659004 _qHardback _cRM466.69 |
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| 020 |
_a9781944659011 _qPaperback |
||
| 039 | 9 |
_a201805140901 _blan _c201805140858 _dlan _c201805030944 _dros _y03-13-2018 _zros |
|
| 040 |
_aDLC _beng _cDLC _erda _dUKM _erda |
||
| 090 | _aHF5415.13.L648 2016 | ||
| 090 |
_aHF5415.13 _b.L648 2016 |
||
| 100 | 1 |
_aLovelock, Christopher H., _eauthor. |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock. |
| 246 | 1 | 8 |
_ispine title : _aServices marketing. |
| 250 | _aEighth edition. | ||
| 264 | 1 |
_aNew Jersey : _bWorld Scientific, _c[2016]. |
|
| 264 | 4 | _c©2016. | |
| 300 |
_axvii, 783 pages : _billustrations ; _c28 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 | 1 |
_aWirtz, Jochen, _eauthor. |
|
| 907 |
_a.b16573341 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.L648 2016 |
||
| 914 | _avtls003632394 | ||
| 990 | _arab | ||
| 991 | _aPusat Pembangunan Usahawan dan EKS | ||
| 998 |
_at _b2018-01-03 _cm _da _feng _gnju _y0 _z.b16573341 |
||
| 999 |
_c625793 _d625793 |
||