000			02967nam a2200433Ii 4500
005			20250919121943.0
006			m o d
007			cr un|||||||||
008			181220t20172018enk ob 001 0 eng d
020			_a9781787145856 _q(e-book)
035			_a(UtOrBLW)9781787145856
039		9	_a201812201110 _bhafiz _y02-05-2018 _zhafiz
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHD60 _b.C67 2017
072		7	_aKJG _2bicssc
072		7	_aBUS008000 _2bisacsh
082	0	4	_a658.408 _223
245	0	0	_aCorporate social responsibility, sustainability, and ethical public relations : _bstrengthening synergies with human resources / _cDonnalyn Pompper (University of Oregon).
264		1	_aBingley, U.K. : _bEmerald Publishing Limited, _c2017.
264		4	_c©2018
300			_a1 online resource (xiii, 307 pages).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	0		_aThe changing context of managing people
500			_aIncludes index.
504			_aIncludes bibliographical references.
520			_aNowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work. However one major stumbling block is the fact that while internal departments may regularly work closely when managing and communicating with employees, the communication flow tends to be top down. In order to create more socially responsible, sustainable, and ethical organizations, the communication flow must be more organic and bilateral. The question of how both teams could work together on a more even playing field has escaped scholarly inquiry for years. Corporate Social Responsibility, Sustainability, & Ethical Public Relations: Strengthening Synergies with Human Resources examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization's culture. Here authors from around the globe use a variety of research methods to offer practical, empirical findings, exploring opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book shows how HR-PR department cooperation can fulfil the role of organizational conscience, helping for-profits and non-profits to navigate toward greater CSR/S.
650		0	_aSocial responsibility of business.
650		0	_aBusiness communication.
700	1		_aPompper, Donnalyn, _d1960- _eeditor.
776			_z9781787145863
856	4	0	_uhttp://www.emeraldinsight.com/doi/book/10.1108/9781787145856
907			_a.b16560991 _b2019-11-14 _c2019-11-12
942			_n0
914			_avtls003631115
998			_anone _b2018-05-02 _cm _da _feng _genk _y0 _z.b16560991
999			_c624594 _d624594