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005 20250919120331.0
008 170815s2000 enka b 001 0 eng
020 _a0471877271
_chadiah
020 _a9780471877271
039 9 _a201709071025
_bhamka
_c201709071009
_dhamka
_y08-15-2017
_zros
040 _aPLF
_cPLF
_dDLC
_dUKM
_erda
090 _aHF5415.13D695
090 _aHF5415.13
_b.D695
100 1 _aDoyle, Peter,
_d1943-2003.
245 1 0 _aValue-based marketing :
_bmarketing strategies for corporate growth and shareholder value /
_cPeter Doyle.
264 1 _aChichester ;
_aNew York :
_bWiley,
_c2000.
264 4 _c©2000.
300 _axii, 370 pages :
_billustrations ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
650 0 _aCorporations
_xValuation.
907 _a.b16502140
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.13D695
914 _avtls003624920
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2017-02-08
_cm
_da
_feng
_genk
_y0
_z.b16502140
999 _c623220
_d623220