000 01304nam a2200373 i 4500
005 20250930142047.0
008 170718t2011 nyuab bi 001 0 eng d
020 _a9780078112065
_qalkaline paper
_chadiah
020 _a0078112060
_qalkaline paper
039 9 _a201711080948
_blan
_c201711080943
_dlan
_y07-18-2017
_zros
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dDLC
_dUKM
_erda
090 _aHF5415.K452 2011
090 _aHF5415
_b.K452 2011
100 1 _aKerin, Roger A.
_eauthor.
245 1 0 _aMarketing :
_bthe core /
_cRoger A. Kerin [and two others].
250 _aFourth edition.
264 1 _aNew York :
_bMcGraw-Hill/Irwin,
_c2011.
264 4 _c©2011.
300 _axlix, 500 pages :
_bcolour illustrations, colour maps ;
_c28 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
_960389
700 1 _aHartley, Steven William
_eauthor.
700 1 _aRudelius, William
_eauthor.
907 _a.b16495032
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.K452 2011
914 _avtls003624176
990 _arab
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2017-05-07
_cm
_da
_feng
_gnyu
_y0
_z.b16495032
999 _c622539
_d622539