000 02052cam a2200409 a 4500
005 20250930142017.0
008 170614t20032003enkm b a001 0 eng
020 _a082646470X
_qpaperback
_cHadiah
039 9 _a201707101538
_bhaiyati
_y06-14-2017
_zemilda
040 _aUKM
_beng
_cUKM
_dDLC
_dC#P
_dTJC
_dDAY
_dBAKER
_dBTCTA
_dLVB
_dYDXCP
_dY9U
_dUKMGB
_dOG#
_dBDX
_dOCLCO
_dLND
_dOCLCF
_dOCLCQ
_dOCLCO
_dCWR
_dUtOrBLW
_erda
090 _aP91.3.B876
090 _aP91.3
_b.B876
100 1 _aBurn, Andrew,
_eauthor.
245 1 0 _aAnalysing media texts /
_cAndrew Burn and David Parker.
264 1 _aLondon ;
_aNew York :
_bContinuum,
_c[2003].
264 4 _cò003.
300 _a90 pages ;
_c22 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aContinuum research methods series.
504 _aIncludes bibliographical references (pages 85-87) and index.
505 0 _a1 Multimodality and textual analysis -- 2 The skater and the old man: multimodal -- 3 Chocolate politics: analysisng websites -- 4 Returning to Hogwarts: The modality of computer games -- 5 Transforming Hannibal: interview data and textual analysis -- 6 Key principles and practices.
520 1 _a'In this informative guide, Andrew Burn and David Parker show how multimodality theory can be used to understand how we communicate with each other: through the human body, in speech, gesture or dramatic movement for through technologies of writing, visual design, film, computer games and the internet.'--BOOK JACKET.
650 0 _aMass media
_xResearch
_xMethodology.
650 0 _aContent analysis (Communication).
650 0 _aDiscourse analysis.
_959567
650 0 _aSemiotics.
650 0 _aResearch
_xMethodology.
700 1 _aParker, David,
_d1969-,
_eauthor.
907 _a.b16485518
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kP91.3.B876
914 _avtls003623204
991 _aFakulti Sains Sosial dan Kemanusiaan
998 _at
_b2017-01-06
_cm
_da
_feng
_genk
_y0
_z.b16485518
999 _c621617
_d621617