000			01494cam a22003734a 4500
005			20250919012954.0
008			160818s2012 nyu b 001 0 eng
020			_a9780230338333 _cHadiah
039		9	_a201610041243 _bidah _c201610041241 _didah _y08-18-2016 _zfakrul
040			_aDLC _cDLC _dDLC
090			_aHD59.S368
090			_aHD59 _b.S368
100	1		_aSeitel, Fraser P.
245	1	0	_aRethinking reputation : _bhow PR trumps marketing and advertising in the new media world / _cFraser P. Seitel, John Doorley.
260			_aNew York : _bPalgrave MacMillan, _c2012.
300			_ax, 235 p. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
650		0	_aPublic relations.
650		0	_aPublicity.
650		0	_aInternet in public relations.
650		0	_aInternet in publicity.
650		0	_aReputation.
650		0	_aCorporate image.
650		0	_aSocial media.
700	1		_aDoorley, John.
907			_a.b16355556 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHD59.S368
914			_avtls003609521
990			_ans
991			_aFakulti Sains Sosial & Kemanusiaan
998			_at _b2016-05-08 _cm _da _feng _gnyu _y0 _z.b16355556
999			_c612868 _d612868