000			03141nam a22003977i 4500
005			20250919011746.0
008			160413t20142014enkao bi 001 0 eng
020			_a9781783262847 _qpaperback _cRM56.91
039		9	_a201608260828 _bhaiyati _c201608090800 _drahah _y04-13-2016 _zrahah
040			_aYDX _beng _cYDX _erda _dBTCTA _dCDX _dOSU _dITD _dMIQ _dOCLCF _dLTSCA _dOCLCQ _dOCL _dCOH _dDLC _dUKM _erda
090			_aQ223.V363 3
090			_aQ223 _b.V363 3
100	1		_aVan den Brul, Caroline, _eauthor.
245	1	0	_aCrackle and fizz : _bessential communication and pitching skills for scientists / _cCaroline van den Brul, Creativity by Design, UK ; foreword by Professor Nancy Rothwell, FRS.
264		1	_aLondon : _bImperial College Press, _c[2014].
264		4	_c©2014.
300			_axvi, 200 pages : _billustrations ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 187-193) and index.
505	0		_aYour audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: You! - the Audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch CRACKLE: how to persuade, to win support.
520			_aThis book is for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical contents easier to communicate and fulfilling for audiences. -- _cProvided by publisher.
650		0	_aCommunication in science.
650		0	_aScience _xVocational guidance.
700	1		_aRothwell, Nancy, _eauthor of foreword.
740			_aYour audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: You! - the Audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch CRACKLE: how to persuade, to win support.
907			_a.b16309807 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kQ223.V363 3
914			_avtls003604386
990			_anh
991			_aFakulti Kejuruteraan dan Alam Bina
998			_al _b2016-01-04 _cm _da _feng _genk _y0 _z.b16309807
999			_c608512 _d608512