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020 _a9780415833103
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020 _a0415833108
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020 _a0415833116
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039 9 _a201606171649
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_dzabidah
_y03-31-2016
_zzabidah
040 _aDLC
_erda
_beng
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_dYDX
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_dYDXCP
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_dOCLCF
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_erda
090 _aP91.3.C73
090 _aP91.3
_b.C73
100 1 _aCroucher, Stephen Michael,
_d1978-,
_eauthor.
245 1 0 _aUnderstanding communication research methods :
_ba theoretical and practical approach /
_cStephen M. Croucher and Daniel Cronn-Mills.
264 1 _aNew York, NY :
_bRoutledge,
_c2015.
264 4 _c©2015.
300 _a360 pages ;
_c26 cm.
336 _atext
_2rdacontent.
337 _aunmediated
_2rdamedia.
338 _avolume
_2rdacarrier.
504 _aIncludes bibliographical references and index.
520 _a'Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book clearly illustrates practical applications and offers students an engaging how-to approach that draws from scholarship, real-life, and popular culture. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises.Each methods chapter includes a sample research paper written by an undergraduate student, accompanied by detailed explanations of the what, how, and why of the decisions that went into the research methods of the paper. These actual examples of student research provide a unique and approachable guide: students are given the opportunity to model their own work on their peers, while also reviewing the different decisions that might have influenced the direction and nature of the research.Comprehensive, innovative, and focused on the student, this book provides a valuable resource for instructors teaching an undergraduate course in research methods. Easy to follow and written directly for the undergraduate student, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves'--
_cProvided by publisher.
520 _a'Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book clearly illustrates practical applications and offers students an engaging how-to approach that draws from scholarship, real-life, and popular culture. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises. Each methods chapter includes a sample research paper written by an undergraduate student, accompanied by detailed explanations of the what, how, and why of the decisions that went into the research methods of the paper. These actual examples of student research provide a unique and approachable guide: students are given the opportunity to model their own work on their peers, while also reviewing the different decisions that might have influenced the direction and nature of the research. Comprehensive, innovative, and focused on the student, this book provides a valuable resource for instructors teaching an undergraduate course in research methods. Easy to follow and written directly for the undergraduate student, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves'--
_cProvided by publisher.
650 0 _aCommunication
_xResearch
_xMethodology.
700 1 _aCronn-Mills, Daniel,
_eauthor.
907 _a.b16298597
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kP91.3.C73
914 _avtls003603203
990 _aasr
991 _aFakulti Sains Sosial dan Kemanusiaan
998 _at
_b2016-05-03
_cm
_da
_feng
_gnyu
_y0
_z.b16298597
999 _c607423
_d607423