000			03133nam a22004458i 4500
005			20250919011640.0
008			160325s2015 nyu 000 0 eng d
010			_a2014-029488
020			_a9780415716277 _qhardback _cRM 610.68
020			_a9780415716284 _qpaperback
039		9	_a201606171629 _basrul _c201606171628 _dasrul _c201606161223 _didah _c201606061442 _dfakrul _y03-25-2016 _zfakrul
040			_aDLC _beng _cDLC _erda _dUKM _erda
090			_aHD59.D66 2015
090			_aHD59 _b.D66 2015
100	1		_aDoorley, John., _eauthor.
245	1	0	_aReputation management : _bthe key to successful public relations and corporate communication / _cJohn Doorley, Helio Fred Garcia.
246	1	8	_ispine title : _aReputation management
250			_aThird edition.
264		1	_aNew York : _bRoutledge, _c2015.
264		4	_c©2015
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_a'Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds'-- _cProvided by publisher.
520			_a'Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds'-- _cProvided by publisher.
650		0	_aPublic relations.
650		0	_aCommunication in organizations.
650		7	_aLANGUAGE ARTS & DISCIPLINES / Communication Studies. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Industries / Media & Communications Industries. _2bisacsh
650		7	_aSOCIAL SCIENCE / Media Studies. _2bisacsh
700	1		_aGarcia, Helio Fred, _eauthor.
907			_a.b16296230 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHD59.D66 2015
914			_avtls003602914
990			_ans
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2016-12-03 _cm _da _feng _gnyu _y0 _z.b16296230
999			_c607196 _d607196