000 02082nam a2200421 i 4500
005 20250919011640.0
008 160325s2015 enk b 001 0 eng d
020 _a9780415706377
_qhardback
_cRM 504.48
039 9 _a201606171613
_basrul
_c201606151434
_didah
_c201606151431
_didah
_c201606061435
_dfakrul
_y03-25-2016
_zfakrul
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dUKM
_erda
090 _aHV6711.S77
090 _aHV6711
_b.S77
100 1 _aStrauss, Jessalynn R.
_eauthor.
245 1 0 _aChallenging corporate social responsibility :
_blessons for public relations from the casino industry /
_cJessalynn R. Strauss.
246 1 8 _ispine title :
_aChallenging corporate social responsibility.
264 1 _aNew York, NY :
_bRoutledge, Taylor & Francis Group,
_c2015.
264 4 _a©2015.
300 _a161 pages ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aRoutledge new directions in public relations and communication research
504 _aIncludes bibliographical references (pages 134-155) and index.
505 0 _aIntroduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.
650 0 _aCasinos
_xSocial aspects.
650 0 _aSocial responsibility of business.
650 0 _aCasinos
_xSocial aspects
_zNevada
_zLas Vegas.
650 0 _aCasinos
_xSocial aspects
_vCase studies.
830 0 _aRoutledge new directions in public relations and communication research.
907 _a.b1629614x
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHV6711.S77
914 _avtls003602905
990 _ans
991 _aFakulti Ekonomi & Pengurusan
998 _at
_b2016-12-03
_cm
_da
_feng
_genk
_y0
_z.b1629614x
999 _c607187
_d607187