000			03316cam a2200445 i 4500
005			20250930141246.0
008			160323t20162016enka b 001 0 eng
010			_a2015-019535
020			_a9780415709613 _qhardback _cRM606.90
020			_a9780415709620 _qpaperback
039		9	_a201607281447 _basrul _c201607211144 _dasrul _c201607211142 _dasrul _c201607110849 _dzabidah _y03-23-2016 _zzabidah
040			_aDLC _beng _cDLC _erda _dUKM _erda
090			_aP99.4.M6B499
090			_aP99.4.M6 _bB499
100	1		_aBezemer, Josephus Johannes, _d1976- _eauthor.
245	1	0	_aMultimodality, learning and communication : _ba social semiotic frame / _cby Jeff Bezemer and Gunther Kress.
246	1	8	_ispine title : _aMultimodality, learning and communication.
264		1	_aLondon : _bRoutledge, _c2016.
264		4	_c©2016.
300			_axi, 157 pages : _billustrations, ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_a'In this book, Gunther Kress and Jeff Bezemer present a new social semiotic theory which brings together communication, learning and identity through detailed analyses of a range of different multimodal environments, including classrooms, textbooks and hospital operating theatres. The world has changed and is changing, economically and technologically, and there is now a mismatch between academic disciplines and the tasks which need to be undertaken. In the light of this, the authors question what is learning, what is communication and what is the place of design in our contemporary world. The approach they develop shows the intrinsic connectedness of different fields of learning; these fields can now be shown as an integrated domain within one theoretical frame. With a focus on a range of socially shaped cultural resources,'modes'; and how people use these'to make (their) meanings material', they describe how different modes and combinations of modes are used, whether in communication or in the achievement of specific tasks. They hypothesize on the effects of the semiotic work that is being done and has been done, and reflect on the constant remaking of the semiotic resources in shaping identity. This book provides students and researchers with a framework which can be used to look at any multimodal environment, whether a dining room, an operating theatre or a classroom. With extensive illustrations and a comprehensive glossary of terms, this book is essential reading for all those working in multimodality, semiotics and related areas'-- _cProvided by publisher.
650		0	_aModality (Linguistics)
650		0	_aSemiotics _xSocial aspects.
650		0	_aCommunication _xMethodology.
650		0	_aSocial interaction.
650		0	_aOral communication.
650		0	_aLanguage and languages _xStudy and teaching. _960247
700	1		_aKress, Gunther R., _eauthor.
907			_a.b1629483x _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kP99.4.M6B499
914			_avtls003602751
990			_aasr
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2016-10-03 _cm _da _feng _genk _y0 _z.b1629483x
999			_c607059 _d607059