| 000 | 01839nam a2200385 i 4500 | ||
|---|---|---|---|
| 005 | 20250919011627.0 | ||
| 008 | 160323s20152012ctua b 001 0 eng | ||
| 020 |
_a9781285187815 _qpaperback _cRM 985.67 |
||
| 020 |
_a1285187814 _qpaperback |
||
| 039 | 9 |
_a201608091019 _basrul _c201608031230 _dbaiti _c201607151041 _dfakrul _y03-23-2016 _zfakrul |
|
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dUKM _erda |
||
| 090 | _aHF5821.O34 2015 | ||
| 090 |
_aHF5821 _b.O34 2015 |
||
| 100 | 1 |
_aO'Guinn, Thomas C., _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations. |
| 246 | 1 | 4 | _aAdvertising & integrated brand promotion |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aAustralia ; _aUnited States : _bCengage Learning, _c[2015]. |
|
| 264 | 4 | _c©2015. | |
| 300 |
_axx, 407 pages : _bcolor illustrations ; _c28 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 907 |
_a.b16294191 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5821.O34 2015 |
||
| 914 | _avtls003602683 | ||
| 990 | _abety | ||
| 991 | _aFakulti Ekonomi & Pengurusan | ||
| 998 |
_at _b2016-10-03 _cm _da _feng _gctu _y0 _z.b16294191 |
||
| 999 |
_c606995 _d606995 |
||