000			03440nam a2200433 i 4500
005			20250919010858.0
008			160316s2015 nyum bi a001 0 eng d
020			_a9780415658805 _qhardback _cRM518.13
020			_a0415658802 _qhardback
039		9	_a201606090830 _blan _c201606020810 _dzabidah _y03-16-2016 _zzabidah
040			_aNIC/DLC _beng _erda _cCOO _dDLC _dYDXCP _dBTCTA _dOCLCO _dBDX _dOCLCF _dSINLB _dOCLCO _dOUN _dUKM _erda
043			_aa-my---
090			_aHN700.6.M3W535 kat
090			_aHN700.6.M3 _bW535
100	1		_aWilson, Tony, _d1947- _eauthor.
245	1	0	_aMedia consumption in Malaysia : _ba hermeneutics of human behaviour / _cTony Wilson.
246	1	8	_ispine title : _aMedia consumption in Malaysia.
264		1	_aLondon : _bRoutledge, _c2015.
264		4	_c©2015.
300			_axxiii, 193 pages ; _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aRoutledge contemporary Southeast Asia series ; _v70.
504			_aIncludes bibliographical references : pages 163-188 and index.
520			_a'Focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia. This is a country with a multi-cultural nation, and such diversity in culture proves an intricate culture nuance for the understanding of consumption. The work analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. In Part 1, the author provides a clarifying account of core topics in social media studies. For example, what is the process of authoring (and reading) participatory media such as Twitter? How do promotional video on social media sites like YouTube present a brand's identity? Does engaging with social media emancipate? In the second part of the book, these cultural questions are applied to the situation in Malaysia. Theory is elucidated here by exploring audience narratives as consumers and citizens in Internet genres from chat room (e.g. Messenger) to micro-blogging. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics. Recently rebranded as the'practices perspective' on human activity, this realist model of how we achieve intelligible everyday interaction is closely emulated by other theorists and informs disciplines from business to sociology. Presenting a highly innovative approach to studying the consumption and structuring of media reception and use, this book applies a much more sophisticated variant of phenomenology than is generally invoked in Media Studies, Consumer Studies or related domains'-- _cProvided by publisher.
650		0	_aMass media _xSocial aspects _zMalaysia.
650		0	_aConsumer behavior _zMalaysia.
650		0	_aSocial media _zMalaysia.
650		0	_aMarketing _xSocial aspects _zMalaysia.
907			_a.b16290495 _b2019-11-12 _c2019-11-12
942			_c2 _n0 _kHN700.6.M3W535 kat
914			_avtls003602282
990			_arab
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2016-03-03 _cm _da _feng _gnyu _y0 _z.b16290495
999			_c606628 _d606628