| 000 | 01751cam a2200445 i 4500 | ||
|---|---|---|---|
| 005 | 20250919010856.0 | ||
| 008 | 160316t20142014nyum b a001 0 eng | ||
| 010 | _a2013-028080 | ||
| 020 |
_a9780415856713 _qpaperback |
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| 020 |
_a041585671X _qpaperback |
||
| 020 |
_a9780415856720 _qhardback _cRM593.50 |
||
| 020 |
_a0415856728 _qhardback |
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| 039 | 9 |
_a201605311545 _bbaiti _c201605300959 _dasrul _c201605160841 _dzabidah _y03-16-2016 _zzabidah |
|
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dOCLCO _dYDXCP _dBTCTA _dUtOrBLW _dUKM _erda |
||
| 090 | _aHF5826.5.K384 2014 | ||
| 090 |
_aHF5826.5 _b.K384 2014 |
||
| 100 | 1 |
_aKatz, Helen E., _eauthor. |
|
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2014. |
|
| 264 | 4 | _a©2014. | |
| 300 |
_axii, 232 pages ; _c23 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 490 | 1 | _aRoutledge Communication Series. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aMass media and business. | |
| 650 | 0 | _aMarketing channels. | |
| 830 | 0 | _aRoutledge communication series. | |
| 907 |
_a.b16289985 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5826.5.K384 2014 |
||
| 914 | _avtls003602228 | ||
| 990 | _aasr | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2016-03-03 _cm _da _feng _gnyu _y0 _z.b16289985 |
||
| 999 |
_c606577 _d606577 |
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